Nike Show Your 5

For the first time ever Nike made a range of kit designed specifically for cage football and wanted to engage with the UK's urban 5-a-side footballers. The campaign Show Your Five took its inspiration from the UK's modern surveillance society and the extent to which teenagers daily lives are captured on film. We turned CCTV from spy cam to spotlight, converted 'hoodies' to heroes, and celebrated grassroots inner-city football as a legitimate form of the game